Lycos Misc. Promotions - Wimbledon 2001
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Lycos Sports and Wimbledon Media Coverage Lycos Sports Launch and Anna Kournikova Press Conference. Lycos Sports Launch/ Anna Kournikova Press Conference was a huge PR success with more than 4 billion circulation/impressions worldwide. Top-Tier U.S Television Coverage: CNN (12 times) - CBS - NBC - TNT ESPN ( 3 times) ´ FOX More than 25 network affiliates throughout the U.S. also ran news features. International Television Coverage: Sky Television sent a camera crew to our event and fed news coverage to all of Europe. The piece ran every hour on the hour for 15 hours throughout Europe on Sky News. Trans World International television also covered the event and fed it to 200 million people worldwide in 77 countries. Top-Tier U.S Print Coverage: AP - USA Today (twice) - Washington Post (Front Page mention) Miami Herald Atlanta Journal Constitution - The Dallas Morning News San Francisco Examiner International Print Coverage: - London Times (UK) - The Daily Telegraph (UK) The Herald-Sun (Australia) The Calgary Sun (Canada) Illawarra Mercury (Russia) and many other publications around the world.